The dominant role of services in individual businesses and entire economies has become evident. The service sector comprises roughly 75 percent of the gross domestic product of developed nations and employs more people worldwide than either agriculture or manufacturing. Nowadays, all kinds of companies are more and more reliant on service-based business. Even though manufacturing companies, they are generating significant revenues by incorporating services into their business models. Grasping the growing significance of service innovation in the global economy and the business world, there is a need to develop service sciences which aims to increase service innovation. This paper addresses the issues of service sciences as well as proposes the basics of service innovation strategies.