2005 New Balance澎湖國際馬拉松賽會之運動觀光客參與動機之研究

A Study of Participation Motivation of Sports Tourism of the 2005 New Balance Penghu International Marathon

張家銘(Chia-Ming Chang) ； 黃芳銘(Fang-Ming Hwang)

《休閒暨觀光產業研究》 1卷1期 (2006/09) Pp. 34-54

https://doi.org/10.6158/JLTIR.200609_1(1).0003

摘要

本研究參考相關文獻進行編製運動觀光參與動機量表，以2005 new balance澎湖國際馬拉松賽會共427位參與之成人為研究對象進行施測，以驗證此量表是否具有良好之效度與信度。資料經LISREL8.54版統計軟體分析結果，結果顯示運動觀光參與動機量表通過模式外在品質之檢定，其整體模式適配指標：χ^2=619.07、GFI=0.87、RMSEA=0.10、SRMR=0.05、CFI=0.97、NNFI=0.97、PNFI=0.83、CN值＝215.29、χ^2/df=4.18。在模式內在適配的檢定方面，整體運動觀光參與動機之建構信度值為0.89，表示具有相當良好信度。聚合效度方面所有的觀察變項及潛在因素皆達統計顯著水準，表示具有聚合效度。區別效度方面經檢定結果顯示潛在變項間的相關是可以區別的，所以此量表之區別效度獲得支持。綜合以上之結果，可知運動觀光參與動機量表是具有良好的信度與效度。而不同背景變項運動觀光客在運動觀光參與動機上之平均數差異比較分析結果，是否參加套裝旅遊行程變項及年齡在運動觀光參與動機上達顯著性差異，性別、教育程度、居住地區等變項皆未達顯著性差異。

關鍵字

運動賽會 ； 參與動機量表 ； 2005 New Balance澎湖國際馬拉松賽會

並列摘要

The researcher referred to literature and develops the scale of participation motivation of sports tourism. Totalizing 427 adult participating in the 2005 New Balance Penghu International Marathon were verifying the validity and reliability of the scale. From the findings of the analysis conducted by the statistic software of LISREL8.54, it's found that the scale of participation motivation of sports tourism has passed the extrinsic quality test with the following overall fit measures: χ^2=619.07、GFI=0.87、RMSEA=0.10、SRMR=0.05、CFI=0.97、NNFI=0.97、PNFI=0.83、CN值=215.29、χ^2/df=4.18. Concerning the test of the intrinsic fit measures of the model, from the construct reliability of the overall running race service quality, 0.89, it's shown that the reliability was quite well. In terms of the convergent validity, as all the observed variables and potential factors have reached significant statistic standard, this indicates that it has convergent validity. As for the discriminant validity, from the test results, as it's shown that the correlation of the potential variables could be discriminated, the discriminant validity of this scale was supported. Accordingly, it's found from the foregoing findings that the validity and reliability of the scale of participation motivation of sports tourism are quite good. The analyze sports tourist's demographic variables on participation motivation of sports tourism. The results showed: age and participating in group package tour have statistical significance differences on percept of participation motivation of sports tourism. Sex, education level, and the different area of residence have no significant differences on percept of participation motivation of sports tourism.

並列關鍵字

Sport event ； the scale of participation motivation ； 2005 New Balance Penghu International Marathon

參考文獻

王沛泳(2001)。球迷參與行為及參與滿意度之影響研究－統一獅實證研究(碩士論文)。國立成功大學企業管理研究所未出版之碩士論文。

王忠茂(2005)。職棒興農牛隊球迷觀賞動機與滿意度之研究。大專體育學刊。7(1)，67-78。

問卷與量表之編製

朱珮瑩(2002)。遊客從事鄉野觀光之動機、期望與滿意度研究－以新竹縣爲例(碩士論文)。世新大學觀光學系未出版之碩士論文。

江中皓(2002)。運動觀光高爾夫假期遊客參與動機與滿意度之研究(碩士論文)。國立體育學院體育研究所未出版之碩士論文。