歷史建築活化利用改善策略之研究-以臺南市中正路林百貨為例

A Study on Heritage Revitalization Improvement Strategies – An Example of Lins Department Store at Zhong Zheng Road, in Tainan.

高銘瑋(Ming-Wei Kao)

指導教授 ： 吳文彥

義守大學/管理學院/公共政策與管理學系/碩士(2016年)

摘要

本研究目的在於觀察臺南市打造「林百貨文創百貨」作為都市再生活化策略，探討歷史建築作為都市再生的活化利用績效與改善策略方向。主要應用閒置空間再利用，公私協力關係二個理論，藉助於李克特五等格量表，應用因子分析方法，歸納改善策略方向，潛藏解釋因子與驗證理論構面。接續就改善策略建議進行訪談內容，以找出具體的改善策略。研究結果發現，做為舊市區都市文化再生的帶動投資林百貨單點仍屬不足。林百貨ROT的服務品質，在多元創意永續經營構面仍有很多改善空間。建議推動中正商圈營造，輔導成立商圈振興組織。進行林百貨周邊，鄰近古蹟和中正商圈的建物立面、鋪面及招牌景觀改造整體規劃。檢討林百貨內部展示空間，提供觀光導覽，文創產品，周邊產品及促銷資訊等線上服務功能。推動成立林百貨及周邊歷史古蹟管理基金會，協助經營管理。獎勵推動林百貨周邊社區營造，使參與促進地區環境品質改善，提升歷史場域的共榮感和參與感。

關鍵字

公私(協力)夥伴關係 ； 文創百貨 ； 都市文化再生 ； 五等格量表 ； 閒置空間

並列摘要

This study aims were to observe the Tainan creative "cultural and the heritage - Lin department store" revitalization case study, the urban strategy. To explore the heritage as the activation of urban regeneration, and tried to find the performance of remodel and strategic for improvement. By applying the theory of Idle space reuse and Public and Private Partnership relations. By means of Likert scaling questionnaire and, factor analysis to induce the direction of improvement strategies, latent explanation factors, and verifies the facets of theory. The results found that, as an old downtown urban culture led regeneration, the Lins Department Store as a single point of public investment is still insufficient.The service quality of Lins Department Store in ROT, still have much space for improvement in the dimension of multi-creative sustainable operation. It is recommended, to establish the street business promotion organization by tendering, to revitalize the Zhongzheng business district.Planning the holistic landscapes such as builds facades, signs and pavement reconstruction at surrounding of the Lins Department Store ,heritage and Zhongzheng business district in the neighbor area.
It should be reviewed the exhibition space inside the Lins Department Store, for providing the multi-funtion like, tours guidance, cultural and creative products, peripheral products , promotional information ,and other online services for example.Promote and establish the Heritage Management Foundation for Lins Department Store and surrounding heritages to assist operate and management for the heritages.Award and steer community building in the surrounding of Lins Department Store, push the community engaged local environment improvement, enhance the sense of prosperity and the sense of participation in the history field.

並列關鍵字

public and private partnerships ； cultural and creative department ； urban cultural regeneration ； Likert scaling ； empty space

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