This study aims to explore the influence of junior high schools' relationship marketing strategies on parental satisfaction. In the research, the brand image of schools is used as a moderating variable. There are forty public junior high schools in Tainan city, and four schools were randomly selected. One class was randomly selected respectively from the first, second and third grade of the selected schools, and we delivered questionnaires to their parents. A total of 326 questionnaires are valid and in accordance with hierarchical regression analysis to testify each research hypothesis. The results show: First, schools' relationship marketing strategies, including financial-type, social-type and structural-type, have positively significant influences on parental satisfaction. Second, with better brand image of schools, financial-type and social-type relationship marketing strategies have more positively significant influences on parental satisfaction. However, the influence of structural-type relationship marketing strategies on parental satisfaction is not moderated by brand image of schools.