上市公司企業社會責任對持續性競爭優勢、組織效能之影響：WICS領導技能模式的調節效果

The Influence of Corporate Social Responsibility on Sustainable Competitive Advantage and Organizational Effectiveness in Listed Companies: The Moderating Effect of the WICS Leadership Skill Model

魏晴秋(Ching-Chiu Wei) ； 林姿葶(Tzu-Ting Lin) ； 張裕隆(Yue-Loong Chang)

《管理學報》 38卷4期 (2021/12) Pp. 589-612

https://doi.org/10.6504/JMBR.202112_38(4).0007

摘要

儘管過去許多研究曾檢驗企業社會責任與組織效能間的直接關係，但卻缺乏中介機制與情境因素的探討。如今驟變的環境，不僅考驗組織永續發展能力，也考驗領導者整合的智慧，本研究主張企業持續性競爭優勢與領導者WICS領導技能模式會是關鍵所在。本研究以40家上市公司進行實徵研究，結果發現持續性競爭優勢會完全中介企業社會責任與組織主觀績效、客觀財務獲利間的正向關係，但WICS領導技能模式的調節效果與調節式中介模式分析結果則未達顯著。進一步分析發現，WICS領導技能模式會透過持續性競爭優勢的完全中介，進而影響組織主、客觀效能。綜上所述，本研究彰顯上市公司之企業社會責任與WICS領導技能模式，在其組織競爭力重新發展與建構過程中扮演的關鍵角色。最後，本研究進行理論與實務探討，提供上市企業一個可據以診斷、改善、及回應社會需求的企業競爭力模式。

關鍵字

企業社會責任 ； 持續性競爭優勢 ； WICS領導技能模式 ； 組織績效 ； 永續發展

並列摘要

Although previous studies have examined the direct relationship between corporate social responsibility (CSR) and organizational effectiveness, there is a lack of research on internal mechanisms and contingency factors. Nowadays, a fast-changing industrial environment constantly tests an organization's ability to develop sustainably and integrate leaders' wisdom. This study argues that an organization's sustainable competitive advantage and leaders' wisdom-intelligence-creativity-synthesized (WICS) leadership skill model will be the key. The results from analyzing 40 Taiwanese listed companies found that sustainable competitive advantage completely mediated the positive relationship between CSR and organizational effectiveness, including subjective organizational performance and objective financial profitability. However, neither the moderating effect of leaders' WICS-based leadership skills nor the result of analysis of the moderated mediation model was significant. Additional analysis found that WICS leadership skills influence subjective organizational performance and objective profitability through the complete mediation of sustainable competitive advantage. Overall, the research results indicated that CSR and the WICS leadership skills play critical roles in the re-development and reconstruction of corporate competitiveness and, thus, benefit organizational effectiveness. In summary, this research conducts theoretical and practical discussions in this context and provides a corporate competitiveness model that can be used to diagnose, improve, and respond to an organization's social responsibility.

並列關鍵字

corporate social responsibility ； sustainable competitive advantage ； WICS leadership skill model ； organizational performance ； sustainable development

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