CONSTRUCTION STRATEGY OF HAN EMBROIDERY EXPERIENCE MUSEUM IN THE CONTEXT OF SMART TOURISM

Wei Xiuyu ； Wang Ziyi

《IETI Transactions on Social Sciences and Humanities》 11卷 (2020/12) Pp. 1-15

https://doi.org/10.6896/IETITSSH.202012_11.0001

摘要

As a national intangible cultural heritage with local craftsmanship characteristics in Chu area, Han Embroidery is an important resource of smart tourism. This thesis is based on the theory of immersive experience (flow) proposed by American psychologist M. Csikszentmihalyi. It proposes the construction of Han Embroidery Experience Museum from three aspects, namely Exhibition Themes, Streamline Activities and Distribution of Exhibition Areas, focusing on the analysis of regional characteristics, interactive experience and continuous practice of life aesthetics of Han Embroidery artworks and activities. The construction of Han Embroidery Experience Museum can alter the master worker-to-apprentice mode in the inheritance of Han Embroidery, attract more people to contact, learn and purchase Han Embroidery artworks, and thus promote the development of Han Embroidery culture while enriching general public's cultural life. In the meanwhile, through artistic experience, it will enhance public's in-depth understanding of Han Embroidery and render them feel its charm from the perspective of traditional life aesthetics, thus encouraging embroidery enthusiasts to actively participate in the promotion and inheritance of traditional culture, and promoting the development of regional tourism and economy.

關鍵字

Smart tourism ； Han Embroidery ； Experience museum ； Construction strategy