Translated Titles

Using Social Network Analysis to Analyze Friend Relations for Creation-Image Category of Wretch Blog




黃夙賢(Su-Hsien Huang);林炳憲(Bing-Shian Lin)

Key Words

社會網路分析 ; 部落格 ; 博客 ; 中心性分析 ; social network analysis ; Weblog ; Blog ; centrality


Electronic Commerce Studies

Volume or Term/Year and Month of Publication

8卷2期(2010 / 06 / 30)

Page #

209 - 230

Content Language


Chinese Abstract


English Abstract

In the recent years, blogs become the most popular platform to publish creative work and express personal opinions. Sharing and referring among blogs improves the blog popularity and further encourages people to join popular blogs into their friend list. This phenomenon makes the online community constructed by blog friendship is different from the conventional one. Therefore, this research analyzes the friend relationship among online community in ”Wretch Blog”, especially in the category of creation-image. The subjects contain two types of friend relationships: the friend list and friend blogroll. The experiment shows that the user-defined blogroll clusters more tightly than the system-build friend list. Moreover, the blogs with higher betweenness and eigenvector value can propagate information more rapidly. The experiment result suggests the strategy to develop the blog friendship application for online social network service provider, and recommends valuable experience to promote e-commerce via blogs.

Topic Category 基礎與應用科學 > 資訊科學
社會科學 > 經濟學
  1. Gill, K. E. (2004). How can we measure the influence of the blogosphere, http://faculty.washington.edu/kegill/pub/gill_blogosphere_www2004.pdf.
  2. Borgatti, S. P., Everett, M. G., & Freeman, L. C., (2002). Ucinet for Windows: Software for Social Network Analysis, Harvard, MA, Analytic Technologies..
  3. Bernard, H. R.,Freeman L. C.(2005).The Development of Social Network Analysis: A Study in the Sociology of Science.Social Networks,27(4),377-384.
  4. Bonacich, P.(1987).Power and centrality: a family of measures.American Journal of Sociology,92,1170-1182.
  5. Chau, M.,Xu, J.(2007).Studying Customer Groups from Blogs.Proceedings of the Sixth Workshop on E-Business (WEB 2007)
  6. Chin, A.,Chignell, M.(2006).A Social Hypertext Model for Finding Community in Blogs.Proceedings of the 17th International ACM Conference on Hypertext and Hypermedia
  7. Freeman, L. C.(2004).The Development of Social Network Analysis: A Study in the Sociology of Science.USA:Empirical Press.
  8. Freeman, Linton. C..Centrality in Social Networks: I. Conceptual Clarification.Social Networks,1(3),215-239.
  9. Fu, F.,Liu, L.,Wang, L.(2007).Empirical analysis of online social networks in the age of Web 2.0..Physica A: Statistical Mechanics and its Applications,387(2-3),675-684.
  10. Jamali, M.,Abolhassani, H.(2006).Different Aspects of Social Network Analysis.Proceedings of the 2006 IEEE/WIC/ACM international Conference on Web intelligence,Washington, DC:
  11. Liu, X.,Bollen, J.,Nelson, M. L.,Sompel, H. V. D.(2005).Co-authorship networks in the digital library research community.Information Processing & Management,41(6),1462-1480.
  12. Marlow, C.(2004).Audience, structure and authority in the weblog community.International Communication Association Conference,New Orleans, LA.:
  13. Newman, M. E. J.(2003).The structure and function of complex networks.SIAM Review,45(2),167-256.
  14. Recuero, R.(2008).Information Flows and Social Capital in Weblogs: A Case Study in the Brazilian Blogosphere.Conference on Hypertext and Hypermedia Proceedings of the nineteenth ACM conference on Hypertext and hypermedia,USA:
  15. Watts, D.,Strogatz, S.(1998).Collective dynamics of 'small-world' networks.Nature,393,440-442.
  16. 林英發、陳寬達(2008)。無名小站中真實姓名洩露的危機。RUN!PC旗標資訊月刊
Times Cited
  1. 蔡宗孝(2013)。適地性情境資訊結合社群網路推薦對於行動應用發展之影響。中原大學資訊管理研究所學位論文。2013。1-74。 
  2. 王鈺鈴(2012)。非營利組織如何運用Facebook進行關係管理--以南部醫院為例。中正大學企業管理學系學位論文。2012。1-166。
  3. 郭家瑋(2014)。探討弱連結對推薦效果的影響 -以旅遊業為例。中央大學企業管理學系學位論文。2014。1-54。
  4. 謝肇鴻(2016)。利用口碑傳播需求設計業務人員人脈關係管理通訊錄。臺中科技大學資訊工程系碩士班學位論文。2016。1-42。