台灣百年老店經營之關鍵成功因素

The Key Success Factors of Taiwan Long-standing Stores

陳奐妤(Huan-Yu Chen)

指導教授 ： 廖森貴

國立臺北科技大學/管理學院/商業自動化與管理研究所/碩士(2009年)

https://doi.org/10.6841/NTUT.2009.00022

摘要

百年老店老字號品牌不僅在消費者心中留下印記，也是台灣經濟發展中老祖先留下的資產。根據調查，國內企業存活率73.5％，而5年內關廠歇業的企業多達25萬家；相較之下，台灣卻有存在近一世紀的老店。本研究期望對台灣百年老店經營之關鍵成功因素進行深入的探討，藉由初步的探索性研究，為百年老店之經營提供更有利的發展利基。
本研究之研究方式透過文獻研究與問卷訪談7專家先確認台灣百年老店經營成功關鍵為『產品構面』、『經營管理構面』、『內部組織構面』、『外部環境構面』、『歷史意義構面』五大構面，再利用訪談問卷調查台灣百年老店經營者計12人，再利用分析網路程序法(Analytic Network Process, ANP)探討台灣百年老店經營之關鍵成功因素。
本研究實證分析結果為：台灣百年老店經營關鍵構面以『產品構面』及『經營管理構面』最重要；『產品構面』以『產品品質』準則最重要；『經營管理構面』構面以『卓越的執行力』準則最重要；『內部組織構面』以『經營者的風格』準則最重要；『外部環境構面』以『誠信的生意原則』準則最重要；『歷史意義構面』以『產品具歷史意義』準則最重要。整體影響因素以『產品構面』之『產品品質』及『品牌形象』準則最重要。

關鍵字

台灣百年老店 ； 分析網路程序法

並列摘要

The brands of Taiwan long-standing stores are not only keeping the memory in consumers’ mind, but also the asset of Taiwan economic development. According to the domestic research, the survival rate of domestic companies is 73.5%, and there are more than 2500 thousands companies close the business in recently five years. Contrarily, there are some stores operating more than a hundred year. Therefore, our research expects to find the key factors to the success Taiwan long-standing stores which offer some useful information to domestic companies.
First, we find out some suitable key factors through probing into literatures, survey and interview of seven scholars and experts. These scholars and experts confirmed five major facets of “products”, “operating management”, “internal organization”, “external environment” and “historic meaning”. Before further looking into the key factors to success by means of Analytic Network Process (ANP), we interviewed 12 professionals through questionnaire survey.
The results of empirical analysis indicate that among the key facets of Taiwan long-standing stores, “products” and “operating management” are the most important ones. In terms of “products”, such factor of “the quality of products” is of the top importance. In the aspect of “operating management”, “excellent execution” is the most important one. In the aspect of “internal organization”, “the style of leader” is the most important one. In the aspect of “external environment”, “honesty” is the most important one. In the aspect of “historic meaning”, “the historic meaning of products’ is the most important factor. In terms of the factors of overall influence, the “the quality of products” and “the image of Taiwan long-standing stores’ brands” of the “products” form the factors of top importance.

並列關鍵字

Taiwan long-standing stores ； Analytic Network Process

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