* Airiti Library,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 162 ) 〈TOP〉
  1. 王承平(2012)。〈性別權力的跨界再現:電視廣告中女體的美麗與哀愁〉,《文化研究月報》,取自:http://www.csat.org.tw/journal/Content.asp?Period=128&JC_ID=582 
  2. 何修譯(1992)。《美貌的神話》。台北:自立晚報。(原書Wolf Noami.[1991]. The beauty myth : how images of beauty are used against women. New York, NY:W. Morrow.)
  3. 吳品儀、李秀珠 (2011)。〈檢討台灣電視產業模仿同形現象—以綜藝談話性節 
  4. 李美枝、鍾秋玉(1996)。〈性別與性別角色析論〉,《本土心理學研究》,6:260-299。
  5. Jennifer.[1998]. Sex Acts: Practices of Femininity and Masculinity. California,CA: Sage Publications.)
Times Cited (1) 〈TOP〉
  1. 蔡中嵐(2016)。旅遊套裝商品之女性符號再現:以雄獅與五福旅遊網站之女性專區日韓套裝行程為例。成功大學體育健康與休閒研究所學位論文。2016。1-118。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :