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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 61 ) 〈TOP〉
  1. 黃恆祥(2006)。《SBL超級籃球聯賽廣告效益與消費者行為模式建構與驗證之研究》。台北:秀威資訊科技
  2. 何哲欣(2006)。《留我不留?談全球化浪潮之下臺灣棒球人才外流的現象》。臺灣大學新聞研究所碩士論文。
  3. 李慈梅(2003)。《我國報紙運動新聞之運動價值分析研究--以民生報、中國時報為例》。國立台灣師範大學大眾傳播研究所碩士論文。
  4. 林盈妤(2009)。《台灣報紙論述中的王建民現象:批判隱喻模式分析》。國立台灣大學語言學研究所碩士論文。
  5. 柯裕嘉(2011)。《報紙消費者對頭版新聞形式與內容喜好度之研究》。國立台灣師範大學圖文傳播學系碩士論文。
Times Cited (2) 〈TOP〉
  1. 黃維俊(2015)。從閱聽眾接收分析觀點看新聞媒體塑造運動明星現象。臺灣大學新聞研究所學位論文。2015。1-125。 
  2. 馮廣正(2016)。網路新聞媒體之議題設定、閱聽眾認知與觀賽意願-以林書豪報導為例。中山大學行銷傳播管理研究所學位論文。2016。1-98。
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