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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 138 ) 〈TOP〉
  1. 李俊毅(2009)。《租書消費之顧客價值探討:商店形象觀點》。私立朝陽科技大學企業管理研究所碩士論文。
  2. 姚晤毅(2005)。《貿易展覽參展廠商滿意度衡量指標之建立》。私立元智大學管理研究所碩士論文。
  3. 莊怡軒(2012)。《企業facebook粉絲專頁之公關策略分析》。國立政治大學傳播學院廣告學所碩士論文。
  4. 黃炳勛(2011)。《NIKE Facebook粉絲團使用者涉入程度與品牌忠誠度關係之研究》。國立台灣師範大學運動與休閒管理研究所碩士論文。
  5. 陳盈秀(2006)。《網路書店瀏覽者之產品涉入、知覺風險影響其購買意願之研究》。
Times Cited (1) 〈TOP〉
  1. 謝杰峰(2016)。肖像與展覽風格設定對口碑行銷效果的影響─以「蛋黃哥懶得展」、「Robot Kitty未來樂園─機械Kitty微笑科技互動展」為例。淡江大學資訊傳播學系碩士班學位論文。2016。1-75。
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