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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 45 ) 〈TOP〉
  1. 吳百堅. (2011). 影響消費者使用智慧型手機的相關因素之研究. 國立 成功大學企業管理碩士在職專班 (EMBA) 學位論文
  2. 姚文宜. (2011). 智慧型手機功能發展趨勢之消費者偏好. 交通大學管 理學院管理科學學程學位論文, 1-90.
  3. 柯燕茹. (2011). 智慧型手機行動銀行消費者使用行為意圖研究─ 以理性行為理論及科技接受模型觀點. 國立成功大學高階管理碩士在職專班 (EMBA) 學位論文, 1-111.
  4. 陳緯. (2012). App 之功能與品質投資之成本效益模式. 淡江大學管理科學學系碩士班學位論文, 1-61.
  5. 楊宜晴. (2006). 應用 Kano 與精化 Kano 模式探討宅配服務品質與滿意度之研究.碩士論文, 國立台北科技大學, 台北.
Times Cited (1) 〈TOP〉
  1. 廖銓譽(2017)。消費者透過自動販賣機購買鮮乳飲品之意願分析。中興大學農業經濟與行銷碩士學位學程學位論文。2017。1-59。
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