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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 105 ) 〈TOP〉
  1. 3.江旻峻(2006)。《Web 2.0時代網路發展策略—從整合性關係建立網站之觀點出發》,台灣大學商學研究所。
  2. 5.呂明翰(2009)。《部落格中的創新傳佈-以無名小站付費VIP制度為例》。淡江大學 大眾傳播學系
  3. 7.林芳綺(2007)。《探討在個人部落格中影響部落客承諾之因素》。國立中央大學資訊管理研究所。
  4. 17.張之秀(2010)。《探討影響Facebook使用意圖之因素-以理性行為理論為觀點》。國立成功大學國際企業研究所碩博士班。
  5. 18.張玉佩(2010):《媒體愉悅:數位遊戲之閱聽人經驗探索》。中華傳播學會(2010)。嘉義縣:中正大學。
Times Cited (9) 〈TOP〉
  1. 陳岱溶(2012)。社群參與動機、社會網路連結關係、社群參與度、認知互動與社群忠誠度之關係探討-以Facebook為例。屏東科技大學資訊管理系所學位論文。2012。1-122。 
  2. 陳家倫(2012)。Nike Facebook 粉絲專頁使用意圖對其品牌形象與購買意願影響之研究。臺灣師範大學體育學系學位論文。2012。1-121。
  3. 陳沛庭(2012)。Facebook社群使用者旅遊動機、旅遊型態、旅遊涉入與旅遊效益關係模式之研究-以國民旅遊為例。高雄餐旅大學旅遊管理研究所學位論文。2012。1-146。
  4. 陳子玲(2012)。運用臉書提升大學生參與健康促進活動意願之研究-以北部某技術學院為例。元智大學管理碩士在職專班學位論文。2012。1-96。
  5. 廖郁琳(2013)。偶像劇網路社群類型差異與使用行為及滿意度之關聯性研究。中正大學傳播學系電訊傳播研究所學位論文。2013。1-107。
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