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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 52 ) 〈TOP〉
  1. 黃煜(2008),運動行銷學,臺北:華都文化。
  2. 諾姆·喬姆斯基(2000),新自由主義和全球秩序,江蘇:江蘇人民出版社。
  3. 陳雍仁 (2003),整合行銷傳播於運動行銷之應用─以 HBL「高中籃球聯賽」與 ADIDAS「街頭籃球賽」為例。國立臺灣師範大學碩士論文,未出版, 臺北市。
  4. 許哲源(2008),以本體論為基礎的資料採礦方法於運動行銷之研究-以 ADIDAS公司為研究對象。淡江大學管科所碩士論文,未出版,新北市。
  5. 蔡芬卿(2009),運動產業發展模式之建構。國立臺灣體育大學(桃園)體育研究所博士論文,未出版,桃園縣。 江長遠 ; 張家昌(2008), 從行銷5P談運動行銷策略,彰化師大體育學報87-95
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