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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 177 ) 〈TOP〉
  1. 3. 白純菁(2008),人格特質對產品多元專業屬性之偏好與廣告溝通效果之研究。顧客滿意學刊,第四卷第一期,頁1-34。
  2. 5. 皮世明、劉昱志(2009),即時通訊軟體使用行為對組織溝通滿意影響之研究。中原大學資訊管理研究所。
  3. 9. 李筱筠(2010),研發人員創新行為相關之探討-以組織創新氣候為干擾變項。淡江大學,管理科學研究所碩士論文。
  4. 21. 梁美華(2011),創業家精神之偶然力探討與概念建構策略。私立淡江大學管理科學系碩士論文。
  5. 23. 郭英峰、陳邦誠(2007),企業導入行動商務之實施策略、應用類型與經營績效之關係。資訊管理學報,第十四卷第四期,頁185-210。
Times Cited (2) 〈TOP〉
  1. 王柏棠(2017)。行銷應用程式的導入之商業模式研究 —以N公司為例。臺灣大學資訊管理組學位論文。2017。1-69。 
  2. 沈維新(2016)。經營模式的演化—以採用創新產品之T計程車隊為例。臺灣大學臺大_復旦EMBA境外專班學位論文。2016。1-72。 
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