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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 71 ) 〈TOP〉
  1. 朱若慈(2009)。<從視覺文化觀點看無印良品廣告圖像的社會文化意義>,交通大學傳播研究所碩士論文。
  2. 李亞傑(2007)。<從商品符號消費與商品流行美學的角度探討台灣當代設計趨勢>,人文暨社會科學期刊 第三卷 第一期。
  3. 李建裕、林妙雀、林君怡、劉宛琳(2007)。<文化商品品牌形象之研究-鶯歌陶瓷之實證研究>,行銷評論 2007年秋季 第4卷,第3期。
  4. 陳澤義、盧葦蓁(2006)。透過品牌要素、廣告代言人形成品牌態度之研究:以少淑女流行服飾業為例,《東吳經濟商學學報》,55:35-68。
  5. 眭凱玲(2007)。<Lounge bar的空間符號對消費者之影響-一個體驗行銷的觀點>,淡江大學大眾傳播學系傳播碩士班碩士論文。
Times Cited (2) 〈TOP〉
  1. 駱嬿羽(2015)。品牌策略之研究─以UNIQLO為例。淡江大學亞洲研究所碩士班學位論文。2015。1-111。 
  2. 鄭皓心(2013)。從UNIQLO談起—我的志業。清華大學科技管理研究所學位論文。2013。1-84。 
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