智慧電視擴散因素之探勘-AHP應用.

姜玟求

doi:10.6841/NTUT.2014.00118

3.223.3.251，Hello！

Close
Search Quick Search Advanced Search Publication Search	Personal Service Member Login Searching History Use Bonus Card SYMSKAN
Browse Browse by University of Graduate Thesis Browse by Pinyin of Graduate Thesis Browse by Conference Proceedings Topic Browse by Conference Proceedings Publisher Browse by Pinyin of Conference Proceedings Browse by eBook Category Browse by eBook Topic Browse by eBook Publisher
Customer Services Authorize Airiti Recommend a Journal

Search Symbol (Half-width)	Description of Search Symbols
Space	"AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " )	Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" ： " image process "
?	Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
*	Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT	Boolean logic combinations of key words is a skill used to expand or refine search parameters. (1) AND (1) AND: Refines search parameters (2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

DOI stands for Digital Object Identifier （ D igital O bject I dentifier ） ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002 。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration （ doi.airiti.com ）。

Data Source

College of Management > International Masters Program in Business Administration (IMBA)
Social Sciences > Management

Bibliography Management Tool

Related Links

Report an Issue

Purchase Single Articles

Download PDF

智慧電視擴散因素之探勘-AHP應用.

Applying AHP Approach in Exploring the Diffusion Factors of Smart TV in Taiwan.

姜玟求 , Masters　　Advisor：邱志洲　　

英文 DOI： 10.6841/NTUT.2014.00118

智慧電視；擴散因素； AHP應用； Digital TV transition ； AHP model ； Smart TV ； Smart TV diffusion factors

Abstract │ Reference (38) │ Times Cited (1) │ Altmetrics

Abstract 〈TOP〉

This study explores and describes factors influencing diffusion of smart TV in Taiwan. The analogue signal cannot be credibly switched off until most viewers have migrated to digital. In order to accelerate the development of smart television industry in Taiwan, this research will approach the AHP analysis through price, function, promotion, and substitutability in Taiwanese consumer perspective. The price criteria would include: TV sets, applications, and accessories. The function criteria would include user interface, interactive function, variety of App, cloud system, and broadcasting. The marketing would include exhibition, buzz marketing, media, and telecommunication Company. The substitutability would include internet television, smart stick, PC, and set-up box. For this research, eleven experts were responded via questionnaire and the data gathered were analyzed by Expert Choice 2000 program. The results show that price is the most critical factor among 4 criteria, receiving 45%. The other criteria like function, product substitutability, and promotion scored 35%, 13%, and 7%. For detail sub-criteria result, it shows that Smart TV set price was the most important factor with 20%, game and multimedia streaming function placed second with 12.7%.

Parallel Abstract 〈TOP〉

Reference ( 38 ) 〈TOP〉

1. Atkin, D.J., “Adoption of cable amidst a multimedia environment,” Telematics and Informatics, vol. 10, no. 1, 1993, pp.51–58.
連結：
2. Atkin, D.J., “Audio information services and the electronic media environment,” The Information Society, vol. no. 11, 1995, pp.75–83.
連結：
3. Atkin, D., LaRose, R., “Profiling call-in poll users,” Journal of Broadcasting & Electronic Media, vol. 38, no. 2, 1994, pp.217–227.
連結：
4. Atkin, D.J., Neuendorf, K., Jeffres, L.W., Skalski, P., “Predictors of audience interest in adopting digital television,” Journal of Media Economics, vol. 16, no. 3, 2003, pp.159–173.
連結：
5. Chang et al, “Exploring factors affecting the adoption and continuance of online games among college students in South Korea: integrating uses and gratification and diffusion of innovation approaches,” New Media & Society, vol. 8, no. 2, 2006, pp.295–319.
連結：

Times Cited (1) 〈TOP〉

周玲慧(2015)。層級分析法於空軍志願役人員留營成效之探討。虎尾科技大學工業工程與管理研究所在職專班學位論文。2015。1-64。

Altmetrics

〈TOP〉

E-mail ：

When an article is available to download, a notice will be sent to your mailbox address.

E-mail ：