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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 45 ) 〈TOP〉
  1. 4. Daniel, R, Dolk.〝Integrated model management in the data warehouse ers,〞European Journal of Operational Research. 122, pp. 199-218, 2000.
  2. 5. Duboff, R. S.,〝Marketing to Maximize Profitability,〞The Journal of Business Strategy, Vol.13, No.6, pp. 10-13,1992.
  3. 6. Fayyad, U. M. et al.,〝Advances in Knowledge Discovery and Data Mining ,〞AAAI Press/The MIT Press, Menlo Park, CA, 1996.
  4. 7. Fayyad, U. W.,〝Data Mining and Knowledge Discovery :Making Sense Out of Data,,〞IEEE Expert, Vol.11 No.5, pp.22-23, October 1996.
  5. 12. Groupe, F. H., Owrang, M M.,〝Data Base Mining Discovery New Knowledge and Cooperative Advatage,〞Information System Management, Vol. 12, No. 4, 1995.
Times Cited (5) 〈TOP〉
  1. 林建成(2012)。運用資料探勘於台灣老年人之分群與分析其和生活滿意度、居住方式的關係。長榮大學資訊管理學系(所)學位論文。2012。1-87。 
  2. 李豪剛(2007)。運用資料探勘技術於臺灣鋼筋混凝土橋梁構件劣化因子之研究。中央大學營建管理研究所學位論文。2007。1-101。
  3. 柯榮哲(2009)。顧客關係管理之購買行為模式與背景結構分析:以教育訓練業個案為例。臺北大學統計學系學位論文。2009。1-43。
  4. 郭家維(2009)。應用分群技術於顧客最適化網路促銷策略。朝陽科技大學工業工程與管理系學位論文。2009。1-59。
  5. 林峰慶(2011)。以資料探勘技術探討通訊行顧客消費模式及顧客價值。虎尾科技大學工業工程與管理研究所在職專班學位論文。2011。1-45。
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