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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 61 ) 〈TOP〉
  1. 2. 吳佳玲(民98)。服務品質、品牌形象、顧客滿意度與顧客忠誠度之研究-銀行業實證。國立台北科技大學商業自動化與管理研究所碩士論文,未出版,台北市。
  2. 15. 曾停香(民98)。台鹽產品品牌形象對顧客滿意度與忠誠度的相關性研究-以屏東地區產品消費者為例。屏東科技大學農企業管理系碩士論文,未出版,屏東縣。
  3. 17. 劉育昇(民94)。服務品質、品牌形象、顧客滿意度與顧客忠誠度關係之研究。國立臺北大學企業管理學系碩士論文,未出版,新北市。
  4. 1. Aaker, D. A. (1996). Measuring brand equity across products and markets. California Management Review, 38(3), pp. 102-120.
  5. 2. Baldauf, A., Cravens, D. W., & Grant, K. (2002). Consequences of sales management control in field sales organizations: A cross-national perspective. International Business Review, 11(5), pp. 577-609.
Times Cited (4) 〈TOP〉
  1. 謝長宏(2015)。核心肌力訓練對國中生田徑選手速度、肌耐力、爆發力及平衡能力之影響。長榮大學運動競技學系(所)學位論文。2015。1-67。 
  2. 林漢森(2011)。應用馬克操高抬腿技術進行八週訓練對國中田徑選手速度、爆發力之影響。長榮大學運動休閒管理學系(所)學位論文。2011。1-62。 
  3. 鄧筱芹(2014)。銀行員工工作創造力、個人-工作契合度與工作敬業關係之研究。臺中科技大學企業管理系事業經營碩士班學位論文。2014。1-76。 
  4. 梁慧如(2015)。理財專員行為對顧客信任、滿意度及忠誠度之影響。逢甲大學經營管理碩士在職專班學位論文。2015。1-44。 
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