The purpose of this study is to Guojun troops face temporary implementation of the "volunteer force level" marketing strategy for the brand image of the national army with its inside and outside the organization attractive to do in-depth the discussion, to provide management class research Order "regime change" and "Bank marketing strategy slightly" program ofreference. In this study, brand image, conduct marketing strategy slightly and organization attractive to the relevant management theory for the scope of the study, the study of high school and university fresh graduates and the national army recruits, the final descriptive statistics, factor analysis, reliability analysis and regression analysismethods for data analysis and processing, the study results are summarized as follows: 1. Guojun brand image of a partly positive significant impact on marketing strategy. Means that the image of the national army as possible, in marketing strategy to improve its performance, which the employees the impression as the main influence. 2. Guojun brand image showing the organization attractive to some of the positive significant effect. Means that the image of the national army as possible, in the attractiveness of the organization will be more attractive, which influence investors' impression and staff impression. 3. Guojun marketing strategy partly positive significant impact on organizational attraction. Means that Guojun more marketing inputs and external organizational attractiveness would be more attractive, including pricing and promotional strategies as the main influence.