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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 72 ) 〈TOP〉
  1. 16.周新權(民91),2003年數位相機產業展望,富邦投資專刊。
  2. 17.紀秋煌(民91),通路控制力、通路類型與通路績效之研究,私立中原大學企業管理研究所未出版碩士論文。
  3. 18.林明昌(民91),市場導向與行銷策略配合對行銷績效影響之研究,私立中原大學企業管理研究所未出版碩士論文。
  4. 22.方世榮、周雅燕(民86),行銷通路網路運作之成功關鍵因素的探討,亞太管理評論第二卷第二期。
  5. 27.魏啟林(民89),策略行銷,時報文化出版企業股份有限公司。
Times Cited (20) 〈TOP〉
  1. 張中華(2012)。半導體零組件通路商行銷模式之探討。淡江大學企業管理學系碩士在職專班學位論文。2012。1-77。 
  2. 林國富(2007)。高科技產業通路客戶價值評估之研究。淡江大學企業管理學系碩士在職專班學位論文。2007。1-75。 
  3. 陳曉佩(2006)。傳統通路與電子通路下資訊通路商行銷資源差異性之研究。淡江大學管理科學研究所企業經營碩士在職專班學位論文。2006。1-77。 
  4. 陳俊銘(2009)。類比IC產業行銷策略之研究。臺北科技大學管理學院工業工程與管理EMBA專班學位論文。2009。1-133。 
  5. 宋雲登(2007)。品牌策略、通路策略、競爭策略與品牌績效關係之研究-精品產業實證。臺北科技大學工業工程與管理系碩士班學位論文。2007。1-102。 
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