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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 80 ) 〈TOP〉
  1. 3. 李盈瑩(2001),複合品牌策略、核心資源、商圈生態類型對品牌權益影響之研究—以
  2. 8. 吳思華(1996),策略九說-資源說,麥田出版有限公司,四版。
  3. 15. 高登第譯(2002),品牌領導,David A. Aaker 與Erich Joachimsthaler合著,天下遠
  4. 著,麥格羅希爾國際股份有限公司台灣分公司。
  5. 24. 黃清波(2001),品牌要素對品牌權益影響之研究,雲林科技大學企業管理研究所未出
Times Cited (10) 〈TOP〉
  1. 何宗年(2013)。積體電路載板產業競合關係之研究 -以U電子公司為例。中原大學企業管理研究所學位論文。2013。1-126。 
  2. 林淑惠(2013)。台灣原料藥廠產品行銷策略之研究-以C公司降血脂藥為例。中原大學國際經營與貿易研究所學位論文。2013。1-97。 
  3. 陳文良(2009)。建構台灣太陽能電池產業之企業發展合作網絡模型。中原大學企業管理研究所學位論文。2009。1-156。 
  4. 高萍(2005)。國際市場進入策略、品牌與通路策略類型配適對國際市場經營績效之研究-以台灣IT產業進入歐、美、中國大陸市場為比較。中原大學企業管理研究所學位論文。2005。1-124。
  5. 吳政杰(2005)。核心競爭力類型與品牌策略配適對經營績效影響之研究—以台灣數位相機企業成長階段觀點分析。中原大學企業管理研究所學位論文。2005。1-90。
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