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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 45 ) 〈TOP〉
  1. 李月華和丁學敏,以顧客為基礎的品牌權益之探討,國立台北科技大學學報第39之1期,第103-118頁,民國95年3月。
  2. Anderson, J. C. & Gerbing, D. W.(1988) ,”Structural Equation Modeling in Practice:A Review and Recommended Two-Step Approach,” Psychological Bulletin, 103(3),pp.411-423
  3. Bagozzi, R. P., & Yi, Y.(1998) ,“On the Evaluation of Structure Equations Models,” Academic of Marketing Science, 16(1), pp.76-94.
  4. Bhote, K. R.(1996),Beyond Customer Satisfaction to Customer Loyalty, New York, American Management Association.
  5. Campbell, D.T., & Fiske, D.W. (1959) ,” Convergent and Discriminant Validation by the Multitrait-Multimethod Matrix,” Psychological Bulletin, 56(2), pp.81-105.
Times Cited (30) 〈TOP〉
  1. 鄭美麗(2012)。銀行業顧客之品牌權益認知對其顧客滿意度與忠誠度之影響--以關係品質為中介變項。淡江大學企業管理學系碩士在職專班學位論文。2012。1-105。 
  2. 沈鈺婷(2008)。北宜高速公路開通後對宜蘭地區民宿經營影響之研究。中興大學園藝學系所學位論文。2008。1-127。 
  3. 蕭右祥(2014)。以通用設計觀點探討碧潭風景特定區遊憩設施規劃設計之研究。臺北科技大學建築與都市設計研究所學位論文。2014。1-446。 
  4. 陳信文(2009)。主題樂園組合定價策略對遊客購票意願之影響研究。中原大學企業管理研究所學位論文。2009。1-94。 
  5. 武梅芳(2012)。外國遊客在越南旅遊行為之研究。高雄餐旅大學旅遊管理研究所學位論文。2012。1-116。 
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