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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 64 ) 〈TOP〉
  1. 5.余朝權(1997),「現代行銷管理」,台北:五南。
  2. 1.Anderson, Erin and Hurbert Gatignon(1986), “Modes of Foreign Entry: A Transaction Cost Analysis and Proposition”, Journal of International Business, Vol.17(fall), pp.1-26.
  3. 2.Anderson and Coughlan (1987), “International Entry Expansion Via Indepedendent or Integrated Channel of Distribution”, Journal of Marketing, Vol. 51(Jan.), pp.71-82.
  4. 3.Aderson and B.A. Weitz (1992), “The Use of Pledges to Build and Sustain Commitment in Distribution Channels”, Journal of Marketing Research, Vol.29 (February), pp.18-34.
  5. 6.Bert Rosenbloom (1990), “Marketing Channel:A Management View”, 4th ed.
Times Cited (7) 〈TOP〉
  1. 梁伯瑋(2010)。以部落格分析單車運動参與者體驗要素內涵之研究。長榮大學運動休閒管理學系(所)學位論文。2010。1-108。 
  2. 謝佩玲(2008)。傳統產業創新升級模式之研究─以台灣自行車業A-Team為例。政治大學智慧財產研究所學位論文。2008。1-115。
  3. 蘇恆毅(2009)。消費者對摺疊自行車購買行為之研究。元智大學國際企業學系學位論文。2009。1-93。
  4. 林雅惠(2011)。台商進入大陸內銷市場行銷能力對經營績效影響之研究。中原大學企業管理研究所學位論文。2011。1-105。
  5. 陳玉彬(2012)。網路服務通路之服務創新與服務品質研究-以VPN產業為例。臺北科技大學管理學院經營管理EMBA專班學位論文。2012。1-84。
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