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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

    Abstract 〈TOP〉
    Reference ( 68 ) 〈TOP〉
    1. 4.王國烜(民90)。企業創新策略、核心競爭力類型及其配適對經營績效影響之研究-以海峽兩岸台商企業網路互賴觀點實證。未出版之碩士論文,私立中原大學企業管理研究所,桃園縣。
    2. 5.王聖博(民93)。影響消費者購買決策因素之探討-以茶飲料消費者為例。未出版之碩士論文,國立成功大學管理學院高階經營管理碩士在職專班,台南市。
    3. 10.台灣區製茶工業同業公會編印(民93)。台灣區製茶工業同業公會成立五十週年慶專輯『台灣製茶工業五十年來的發展』。台北市:范德光。
    4. 11.台灣區製茶工業同業公會。上網日期:民國95年6月13日。網址:
    5. 12.台灣區飲料工業同業公會。上網日期:民國95年6月13日。網址:
    Times Cited (12) 〈TOP〉
    1. 羅雅琪(2014)。即飲茶競爭態勢之量化研究。淡江大學管理科學學系企業經營碩士在職專班學位論文。2014。1-69。 
    2. 劉俊男(2012)。台灣重電製造業經營策略之研究 —以台灣T公司重電事業部為例—。中原大學企業管理研究所學位論文。2012。1-85。 
    3. 李慧貞(2009)。台灣傳統產業轉行為創意活產業觀光工廠之策略研究-以桃園縣A公司女性內衣工廠為例。中原大學室內設計研究所學位論文。2009。1-163。 
    4. 張勻嘉(2013)。臺日茶產業行銷策略研究 ─以天仁茗茶與伊藤園為例。臺中科技大學應用日語系日本市場暨商務策略碩士班學位論文。2013。1-126。 
    5. 何炘益(2008)。茶葉製程技術之專利地圖分析-以台灣茶產業為例。屏東科技大學科技管理研究所學位論文。2008。1-172。 
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