知識部落格使用者信任傾向與對部落客意見領袖特質之研究─以國內圖資部落格為例

王俊堯

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知識部落格使用者信任傾向與對部落客意見領袖特質之研究─以國內圖資部落格為例

A Study of Knowledge Blog Users’ Trust Propensity and Bloggers Opinion Leader Characteristics: Taiwan LIS Blogs As an Example

王俊堯 , Masters　　Advisor：謝建成　　

繁體中文

知識部落格；意見領袖；信任傾向；意見領袖特質； Knowledge Blog ； Opinion Leader ； Trust Propensity ； Opinion Leader Characteristics

Abstract │ Reference (119) │ Times Cited (3) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

For the web 2.0 age, blog is one of the main stream in the post-knowledge economy age. Blog is not only a channel which express personal mind by users, but also one of the channel which share knowledge and deliver it. Moreover, blog is not only used by the learning and course management tool, but also became one of the efficient instruments which used to the personal knowledge management. By using blog to be a personal knowledge management, blog users can use blog to publish the process and experience of personal learning, and other users who are interested could join to discuss and interact. In the processing of sharing knowledge through blog, bloggers like the role of opinion leaders which combine their professional knowledge with the information gathering, and try to use the complete information and knowledge sharing then interact with users.

In order to explore if the LIS blog users’ trust propensity and the identification with the opinion leader characteristics will affect the users use blog behavior or not, through questionnaire inquisition and semi-structured interviews, this study aimed at the internal users who had ever used LIS blogs before and then interviewed them. In order to analyze the LIS blog users’ behavior and the impact of factors, this study collected 373 users who had ever used LIS blog by the questionnaire inquisition, and realize the users’ identification with the blogger opinion leader characteristics and the trust propensity to the bloggers. Furthermore, in order to realize the impact factor of the continued behavior, this study aimed at the using-blog users to analyze. Besides, this study expect to understand the identification with the opinion leader characteristics and the trust propensity by the users, and used semi-structured interviews to aimed at 11 interviewers who was using LIS blog.

The results showed that many users agree bloggers conform to the characteristic of the opinion leader, and they identified the role of the opinion leader which the bloggers were. In the aspect of the impact of using blog factors, personal characteristics of the bloggers, the prior knowledge which bloggers had and bloggers bring the extension of the knowledge to the users were the impact of the factors which users continue using the blogs. In addition, “spend more time and energy on operating the blog” is the most important characteristic in the factor of the personal characteristics by users, and “the characteristics of the thirst for the information” is the most important characteristic in the factor of the prior knowledge by users. In the factor of the extension of the knowledge, it didn’t have the significant difference between each user who had been using the blogs. It means maybe three kinds of the characteristics were considered as the important characteristics by users. In the aspect of the trust propensity, both of the testers and interviewers agreed that trust propensity affect the user behavior, especially the diaphaneity was higher, and the trust propensity was higher. But “high reliance on blogs” and “I do not have any doubt on the information presented on blogs” can’t reflect users’ trust propensity to the blogs completely.

Reference ( 119 ) 〈TOP〉

戈立秀(2007)。部落客之資訊蒐集與分享行為之研究。未出版之碩士論文，國立台灣大學圖書資訊學研究所，台北市。
連結：
王柏鈞(2006)。部落格的異想世界─使用者人格特質與使用動機行為之關聯性初探。未出版之碩士論文，淡江大學大眾傳播學系傳播碩士班。
連結：
朱文禎、陳哲賢(2007)。探討虛擬社群之知識分享行為─以線上遊戲社群為例。電子商務研究，5(1)，55-80。
連結：
李育旻(2006)。新興的學習場域－部落格與MSN風行校園。台灣教育，641，50-52。
連結：
杜毓真、柯皓仁(2006)。部落格在公共圖書館的應用初探。台北市立圖書館館訊， 23(3)，35-54。
連結：

Times Cited (3) 〈TOP〉

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