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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 161 ) 〈TOP〉
  1. 王人生(2005)。淺談超級籃球聯賽(SBL)賽會之經營管理。大專體育,77 , 45-50。
  2. 王宗吉(1999)。台北市青少年休閒運動傾向之調查研究。臺北市:臺北市政府教育局。
  3. 王菊霞(2003)。臺北市高中生參與服務性休閒活動意圖之研究-以師大附中為例。未出版碩士論文,國立臺灣師範大學,臺北市。
  4. 申秀雲(2008)。超級籃球聯賽球團行銷活動之研究-以台灣啤酒籃球隊為例。未出版碩士論文,國立臺灣師範大學,臺北市。
  5. 池欣玲(2007)。企業贊助超級籃球聯賽效益之研究-以消費者態度之觀點。未出版碩士論文,國立臺灣師範大學,臺北市。
Times Cited (13) 〈TOP〉
  1. 李承翰(2013)。應用德菲法探討臺灣體育政策發展策略-以籃球運動為例。淡江大學公共行政學系公共政策碩士班學位論文。2013。1-79。 
  2. 李姿靜(2012)。運動賽事迷之行為研究-以超級籃球聯賽之台啤隊迷為例。中原大學企業管理研究所學位論文。2012。1-93。 
  3. 蔡雅岫(2011)。家長對子女就讀素食幼稚園行為意圖之研究。高雄餐旅學院餐飲管理研究所在職專班學位論文。2011。1-69。 
  4. 鄭雅芬(2013)。大陸遊客對參訪臺灣休閒農場的行為意圖模式之研究。屏東科技大學農企業管理系所學位論文。2013。1-152。 
  5. 余宗龍(Chung-Long Yu);李永祥(Yong-Hsiang Lee)(2013)。計畫行為理論於運動比賽現場觀賞研究領域之應用。中華體育季刊。27(4)。297-307。 
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