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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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  1. 丁國章、曾相榮、潘昭儀(2010)。網路購物行為之消費者知覺風險研究。行銷評論,7(3),381-410。
  2. 江支璋(2010)。結合ahp與vikorrug模式評選線上拍賣網站。明新學報,36(2),107-122。
  3. 林彣珊、唐嘉鴻(2010)。網路口碑說服效果之研究。行銷評論,7(2),187-208。
  4. 林俊男、施孟隆、陳威佑、黃炳文(2009)。應用內容分析與集群分析法評估兩岸休閒農場網站。臺灣農學會報,10(3),197-213。
  5. 林娟娟、林禹均、王舒民(2010)。網路消費者的知覺風險對其購買態度及意願之研究-以網路購物經驗與退貨經驗為調節變數。Electronic Commerce Studies,8(1),37-70。
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