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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
    Reference ( 92 ) 〈TOP〉
    1. 李淑珍(民82):台北市大學生收看體育運動節目的動機與行為相關因素之研究,國立體育學院體育研究所碩士論文。
    2. 邱毅(民86):有線電視的戰國風雲,經濟前瞻,12卷3期,頁100-104。
    3. 馮賢賢(民85):在荒原播種 臺灣的兒童節目工作者慘澹經營,人本教育札記,90期,頁19-23。
    4. 劉昌德(民85):臺灣運動商品化過程中的大眾傳播角色,國立政治大學新聞所碩士論文。
    5. Dunnett, P.J.S,(1990).The world television industry: An economic analysis, routledge. Boston: Focal Press.
    Times Cited (11) 〈TOP〉
    1. 潘翠雯(2007)。晚近台灣撞球運動的轉變:媒體、性別與國族。淡江大學大眾傳播學系碩士班學位論文。2007。1-116。 
    2. 吳祝華(2009)。結合傳統實體通路與網路商店之行銷策略-以台灣茶葉產業為例。中原大學國際貿易研究所學位論文。2009。1-118。 
    3. 蔡雅敏(2002)。日本偶像劇行銷宣傳研究。臺灣師範大學大眾傳播研究所學位論文。2002。1-201。
    4. 金延葆(2003)。中華職棒聯盟轉播影像流程探討。臺灣師範大學運動與休閒管理研究所學位論文。2003。1-179。
    5. 鄭益青(2003)。中華職棒轉播之影像分析-一個球路各自表述。臺灣師範大學大眾傳播研究所學位論文。2003。1-117。
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