人格特質與藥廠業務人員工作績效之研究-以組織文化為調節變數

陳姿安

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人格特質與藥廠業務人員工作績效之研究-以組織文化為調節變數

The relationship between the personality and the performance of pharmaceutical representative-organizational culture as the mediator

陳姿安 , Masters　　Advisor：陳銘薰　　

繁體中文

人格特質；組織文化；工作績效； Personality ； Organizational culture ； performance

Abstract │ Reference (123) │ Times Cited (13) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

Medical health service industry is a professional and an independent market, because medical representatives of pharmaceutical companies must have professional product knowledge to introduce drugs to physicians. Since the changes and limitations of national insurance policy from 2004, the medical health service market has become more and more competitive. In order to keep competency for competition, not only relying on professional training, but also matching personality of medical representative and organizational culture are the key issues for human resource of company need to be focus on. This study objective is to understand the relationship between personality and work performance of medical representative and to discuss the moderator-mediator effect of organizational culture in the relationship of previous description. The exceptive outcomes can provide useful information for human resource department in recruitment process.
Through a questionnaire survey targeted at medical representatives in pharmaceutical companies in Taiwan, this study explores the relations among personality, organizational culture, and work performance. The questionnaires for personal characteristic are NEO-PI, from S which is translated by Chiu, Chin-Long in 2003. For work performance, self-evluation is adapted in this study. Regarding to orgarnizational culture, translated questionnaires are used which are also used in the studies by Boggs (2004) and by Chiang (1993). The study samples size is 137.
The results show that personalities of Agreeableness, Conscientiousness, Extraversion, and Openness to Experience have positive effect on work performance. However, Emotional Stability personality has negative effect on work performance. Moreover, clan culture has positive moderator-mediator effect on work performance on people who have personality of Openness to Experience. Adversely, clan culture has negative moderator-mediator effect on work performance on people who have personality of Emotional Stability.  Interestingly, Market culture has positive moderator-mediator effect on work performance on people who have personality of Conscientiousness.

Reference ( 123 ) 〈TOP〉

王宗鴻(2006)，人格特質、主管領導風格與人力資源管理措施對工作投入與工作績效之影響，國立中央大學人力資源管理研究所碩士論文，中壢。
連結：
江岷欽(1993)，組織分析，初版，五南圖書。
連結：
江福興(2004)，以社會資本觀點探討國內製造業員工之人格特質與工作價值觀對其工作績效之影響。成功大學企業管理研究所碩士論文，台南。
連結：
何永福與楊國安(1993)，人力資源管理，台北：三民。
連結：
房美玉(2002)，「台灣半導體產業組織文化對於內外工作動機與工作績效及工作滿意度間關連性的影響」，管理評論，第二十一卷第三期，民國91年7月，頁：697-96。
連結：

Times Cited (13) 〈TOP〉

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