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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 125 ) 〈TOP〉
  1. [3] 吳守從、林浩立、張景棠(2012)。美食節目收視行為及其對消費者意願影響之探討。運動健康與休閒期刊,20,85-96。
  2. [10] 許佳娟(2011)。服務業排隊成因與行銷策略之研究。國立虎尾科技大學經營管理研究所碩士論文。
  3. [15] 劉泯彤(2013)。影響個人持續使用臉書揭露地標資訊之意圖的因素。朝陽科技大學資訊管理系碩士班碩士論文。
  4. [1] Aggarwal, P. & Vaidyanathan, R. (2003), “Use It or Lose It: Purchase Acceleration Effects of Time-Limited Promotions”, Journal of Consumer Behavior, 2(4), 393-403.
  5. [3] Antonides, G., Verhoef, P. C., & van Aalst., M. (2002). “Consumer Perception and Evaluation of Waiting Time: A Field Experiment”, Journal of Consumer Psychology, 12(3), 193-202.
Times Cited (2) 〈TOP〉
  1. 郭文甄(2015)。腦波與排隊決策之探究-以星巴克為例。虎尾科技大學經營管理研究所學位論文。2015。1-76。 
  2. 吳偉豪(2015)。品牌喜好引發的排隊與消費行為之探索性研究。中正大學企業管理系行銷管理研究所學位論文。2015。1-167。
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