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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 66 ) 〈TOP〉
  1. 5. Barbara A. A., Jaffe W. and Lin, L., 1994, “Purdue University, Use of the Service Attribute Matrix to Measure Consumer Satisfaction,” Hospitality Research Journal, 17(2), 65-68.
  2. 11. Cleland D. I. and King W. R., Eds., 1983, The Cultural Ambience of the Matrix Organization, Project Management Handbook.
  3. 12. Cronbach, L.J., 1951, Coefficient Alpha and Internal Structure of Tests, Psychometrika, 16, 297-334.
  4. 15. Hammasi, M., Strong, K.C. and Taylor S. A., 1994, “Measuring Service Quality for Strategies Planning and Analysis in Service Firms,” Journal of Applied Business Research, Vol.10, No.4, pp.24-34.
  5. 17. Hopkins, David S., 1975, The Role of Project Teams and Venture Groups in New Product Development, Research Management 18,January, p.7-12.
Times Cited (6) 〈TOP〉
  1. 鍾楚璿(2010)。業主組織文化對營建專案績效之影響。交通大學土木工程系所學位論文。2010。1-122。 
  2. 范雅琳(2014)。基於能力與風險之供應商區隔。臺北科技大學工業工程與管理系碩士班學位論文。2014。1-95。 
  3. 鍾志宜(2010)。需求反應式運輸服務牌照管理之研究。臺灣大學土木工程學研究所學位論文。2010。1-199。 
  4. 曾鈴惠(2011)。幼托園所經營服務特色的四維分析。亞洲大學經營管理學系碩士在職專班學位論文。2011。1-169。
  5. 顏曉玲(2011)。臺灣製茶工廠發展觀光工廠指標建立與評估-DEMATEL法之應用。高雄餐旅大學旅遊管理研究所學位論文。2011。1-117。
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