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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 90 ) 〈TOP〉
  1. 丁學勤、陳正男(2002)。內容分析建構量販店商店形象決定因素之研究。管理評論,21(1),85-113。
  2. 王哲夫(2009) 。台灣電機電子產業服務創新對顧客滿意度之研究。亞洲大學經營管理學系碩士論文。
  3. 王嘉伶(2013) 。中式料理餐廳網路社群經營、顧客關係管理及品牌忠誠度之研究-以臺中市為例。朝陽科技大學財務金融系碩士論文。
  4. 王瑩瑋、鄭智豪、吳靜宜(2014)。商店印象與服務品質對知覺價值、顧客滿意度與顧客行為意向影響之研究-以台隆手創館為例。服務業管理評論,11期,1-24。
  5. 史瑞暘、許勝程、王月鶯(2015) 。烘焙產品之商店印象與知覺價值之研究。休閒保健期刊,14期,38-53。
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