以方法目的鏈探討素食者之永續消費意涵與價值

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以方法目的鏈探討素食者之永續消費意涵與價值

Vegetarians’ Perceived Meanings and Value for Sustainable Consumption: A Means-End Chain Approach

陳泊丞 , Masters　　Advisor：黃淑琴　　

繁體中文

素食；方法目的鏈；顧客價值；永續消費； Sustainable Consumption ； Vegetarian ； Means-End Chain ； Customer Value

Abstract │ Reference (113) │ Altmetrics

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The consumption of sustainable diets is a way of reducing environmental harm by purchasing local organic plants and ingredients of less packing, current season and green in order to retard the speed of global warming. The former researches related to consuming motives of vegetarians regard that people who believe in religions may be vegetarians because of religious morality and protection of ecology. As for people who have no religion, they may think about economic factors, health relations and personal reasons. However, those studies can’t define how consuming motives of vegetarians influence consuming decision of vegetarians. On the basis of statements ahead, our research applies means-end chain model and interviews 60 vegetarians. The purposes are to probe into the vegetarian consuming motives of consumers and how these motives drive consuming decision. This major to investigate First What are the benefits to the consumers who are the vegetarians ?What are the need and values can be satisfied to the consumers? Second Establishing Vegetarian Consumption values hierarchical structure.
The consequence of research shows that the consumption of vegetarians can bring consumers 11 items of value, joy, mercy, filial piety, satisfaction, sense of responsibility, eternal existence, sense of achievement, relief, treasure of happiness and worth. Moreover, among 17 items of vegetarian consuming benefits, health, delicacy, saving money, saving time and looking after something else are the most important. Finally, our research establishes 5 value hierarchy paths of joyful feeling, worth, sense of responsibility and filial piety, relief and mercy and eternal existence.

Reference ( 113 ) 〈TOP〉

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連結：
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連結：
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連結：
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連結：
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