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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 91 ) 〈TOP〉
  1. 王明元、李明聰、徐慧嫻(2011)。感知價值、滿意度與忠誠度之研究--以高雄市打狗英國領事官邸餐廳為例。商業現代化學刊,6(1),73-92。
  2. 王明坤、黃國平(2007)。電信新產品服務知覺品質、服務等候、企業形象與知覺價值對消費者行為意向之影響。電子商務學報,9(4),887-924。
  3. 吳肇銘(1997)。影響網路使用者態度與購物意願之因素探討-以書籍網站為例。資訊管理研究,2(1),1-22。
  4. 巫喜瑞、梁榮達(2005)。餐飲服務業服務接觸要素對顧客反應之影響-劇場理論之觀點。顧客滿意學刊,1(2),183-216。
  5. 李君如、陳俞伶(2009)。觀光工廠遊客滿意度模式之實證研究-以改館前後的白蘭氏健康博物館為例。顧客滿意學刊,5(1),93-119。
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