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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 48 ) 〈TOP〉
  1. Anderson, J. C. and D. Gerbing. Structural Equation Modeling in Practice: A Review and Recommended Two Step Approach. Psychological Bulletin (May 1988): 130- 420.
  2. Bagozzi, R. P. “Attitudes, Intention, and Behavior: A test of Some Key Hypotheses.” Journal of Personality and Social Psychology 41 (1981): 607-26.
  3. Bitner, M. J., B. H. Booms, and M. S. Tetreault. “The Service Encounter: Diagnosing Favorable and Unfavorable Incidents.” Journal of Marketing 54 (1990): 71-84.
  4. Bitner, M. J., B. H. Booms, and L. A. Mohr. “Critical Service Encounters: The Employee’s View.” Journal of Marketing 58 (1994): 95-106.
  5. Bowen, D. “Managing Customers as Human Resources in Service Organizations: Role Development in Client Participation.” Academy of Management Review 11 (1986): 726-35.
Times Cited (5) 〈TOP〉
  1. 聶杰瑩(2013)。以科技接受模式探討旅客使用國際機場自動查驗通關系統影響因素之研究─以高雄國際航空站為例。高雄餐旅大學運輸與休閒服務規劃碩士學位學程學位論文。2013。1-109。 
  2. 韋橙瑞(2010)。第三代技術接受模型在技術準備度與使用意圖間的中介角色探討─兼論經驗之影響效果。臺北大學企業管理學系學位論文。2010。1-66。
  3. 毛政仁(2010)。網路口碑與沉迷經驗對線上遊戲持續使用意圖之研究-以科技準備度為干擾變數。大同大學資訊經營學系所學位論文。2010。1-74。
  4. 林玟吟(2011)。整合TAM與TPB理論對智慧型手機作業系統轉換意圖之研究。臺北大學企業管理學系學位論文。2011。1-70。
  5. 莊雅茹(2011)。消費者使用擴增實境做為廣告媒介之研究。中央大學企業管理學系學位論文。2011。1-121。
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