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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 4 ) 〈TOP〉
  1. 1.李東松,「服務品牌權益、關係行銷和服務品質對關係品質與行為意向的關聯性研究-以資訊產品流通業為例」,南華大學管理科學研究所碩士論文,民國93年6月。
  2. 2.黃俊英,「多變量分析」,中國經濟企業研究所,民國89年1月。
  3. 3.陳康莊,「關係品質與忠誠度關係之研究-以中華電信公司ADSL顧客為例」,交通大學經營管理研究所碩士論文,民國92年6月。
  4. 4.劉世禮,「關係利益與關係品質對關係結果的影響-個人屬性的干擾效果」,東海大學企業管理學系碩士班碩士論文,民國92年6月。
Times Cited (5) 〈TOP〉
  1. 侯雅丰(2009)。行銷溝通對滿意度與忠誠度的影響 -以資訊網路零售商為例。淡江大學國際商學碩士在職專班學位論文。2009。1-59。 
  2. 張舉哲(2011)。建構以馬可夫理論分析消費行為之管理決策支援系統-以某藥局為例。元智大學工業工程與管理學系學位論文。2011。1-102。 
  3. 陳俊諺(2006)。品牌資產、消費者轉換障礙及其轉換行為關聯性之研究─以台灣ADSL使用者為例。元智大學資訊傳播學系學位論文。2006。1-179。 
  4. 陳昱宏(2007)。東部海岸國家風景區管理處經營管理之探索與實證研究。亞洲大學經營管理學系碩士班學位論文。2007。1-110。
  5. 黃俞欣(2008)。行動通信服務業之服務品質、顧客滿意度與顧客忠誠度關係之研究。淡江大學管理科學研究所企業經營碩士在職專班學位論文。2008。1-74。
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