華山1914文化創意產業園區對社會的影響

華山文化創意產業園區係2002年行政院為扶植我國文化創意產業所設置，2006年文建會依據《促參法》推動民間參與經營華山的促參案，2007年由台文創公司取得華山園區「文化創意產業引入空間(ROT)案」15年改建經營權。然而 2015 年開始華山文創園區卻面臨商業化、園區租金過高以致本土文創業者無法負擔，因此園區內缺乏本土文創設計等批判，甚至 2019 年今周刊報導文化部經管五大文創園區僅有華山獲利，因此，審視政府設置華山文創園區政策是否達成政府期待目標以及政府設置華山文創園區產生之成效開始受到關注。本研究首先以「次級資料分析法」，分析、歸納出華山園區之政策脈絡與政策背景；另採「半結構式訪談法」，透過訪談設置華山文創園區之政策利害關係人，從他們的思維、感受和經驗，對華山文創園區的認知與詮釋，逐一評估政府設置華山文創園區此政策發展至今所產生之效益。研究發現，政府設置華山文創園區政策達成之目標為促成文化、藝術產業匯聚於華山園區、培育文化創意產業人才以及活化再利用了華山文創園區；尚未完全促成藝術、產業交流；政府設置華山文創園區亦對文化藝術產業、經濟、生活等面向產生影響以及負面影響。此外，華山文創園區也面臨園區腹地難以承載《文化創意產業發展法》第3條規範的 15+1 項所有產業、產業群聚效應有限、烏梅劇院場地有其難以突破的限制、台文創公司行銷方式尚難充分展現各團體特色等限制。

關鍵字

文化創意產業；文化創意產業園區；華山文化創意產業園區；社會影響

並列摘要

The Huashan Creative Park (HCP) was set up by the Executive Yuan in 2002 to support Taiwan’s cultural and creative industries. In 2006, the Council for Cultural Affairs (CCA) promoted the outsourcing of operations of the Huashan District to the private sector mandated by the Promotion of Participation Law. In 2007, the Taiwan Cultural-Creative Development Corporation (TCCDC) secured the 15-year right of reconstruction and management of the HCP and began its operations. However, in 2015, criticism mounted against the HCP for issues related to being over profit-oriented, high rents which made it extremely difficult for local cultural entrepreneurs to afford, and the lack of elements of local cultural and creative design in the park, etc.. A media report in 2019 even questioned why out of the 5 creative parks managed by the Ministry of Culture (MOC), only the HCP earned profits. Therefore, concerns arose from whether the government’s establishment of the HCP had achieved its expected policy goals, or gained its effects and benefits. This research uses the "secondary data analysis method" to analyze and summarize the policy context and background of the HCP; it also adopts the "semi-structured interview method" to interview the stakeholders of the establishment of the HCP. From their thoughts and experiences about the HCP, and their opinions and comments on its current operations situation, this research wishes to evaluate whether or not the government’s policy of establishing the HCP has achieved its goals so far. The study found that the government’s establishment of the HCP had successfully promoted the convergence of cultural and art industries, cultivated talents in cultural and creative industries, and revitalized the HCP. However, the research also concluded that the HCP had not yet fully promoted art and industrial exchanges. Meanwhile, the HCP had produced some negative impacts on the relevant cultural and art industries, and otherrelated fields. However, the HCP is still facing difficulties in accommodating all the 15+1 industries specified in Article 3 of the "Cultural and Creative Industries Development Law". Besides, its clustering effect is still limited. The Wumei Theater’s space is too narrow. Meanwhile, the TCCDC’s marketing measures are still insufficient to fully demonstrate the characteristics of various groups.