貓空纜車休閒旅遊需求之研究

本研究以貓空與木柵地區之當地居民與來訪遊客為研究對象，探討民眾對貓空休閒纜車旅遊需求之差異。依據因素分析休閒旅遊需求則可分為「交通」、「膳食」、「服務」、「休閒設施」與「空間」5個構面。結果發現：民眾對休閒旅遊需求看法，因性別、類別、職業、學歷、月收入等人口統計變項而有不同，只有年齡變項在休閒旅遊需求看法上不具顯著差異。研究建議：為了提昇、滿足民眾休閒旅遊需求，建議要強化貓空纜車周邊交通系統網絡的連結，增設附加休閒設施，提供更多元、更完整的相關資訊、餐飲、人員、遊憩機會等旅遊服務，以貓空地區遊憩資源的整合工作，和提昇遊憩價值。

關鍵字

貓空；纜車；休閒旅遊需求

並列摘要

The subjects of this study were selected among residents and vistors around MuZha and MaoKong area for the discussion of differences with regards to traveling leisure needs of MaoKong cable car. Factors of leisure needs were ”traffic”, ”meals”, ”service”, ”leisure facility” and ”space”. The results indicated as follows：Opinions differ on traveling leisure needs, because of gender, class, occupation, education, monthly income variations of the multitude. Suggestions of traveling leisure needs point, it is suggested to strengthen traffic networks of the surroundings of MaKong cable car, set up additional leisure facilities, provide a variety of related leisure information and tourist service, such as F&B, leisure attraction, and etc., integrate leisure resources in MaKong area so as to promote leisure values in MaKong area.