初探我國樂齡社會企業連結在地資源之經營策略

An Exploratory Study on Business Strategies of Linking Local Resources in Senior Citizens' Social Enterprises

莊彥輝(Y.-H. Chuang)

《福祉科技與服務管理學刊》 8卷1期 (2020/03) Pp. 32-57

https://doi.org/10.6283/JOCSG.202003_8(1).32

摘要

臺灣2018年正式邁入高齡社會，2025年即將成為超高齡社會，面對人口的急遽老化，現階段已接連浮現因人口老化所衍生之健康退化、龐大醫療資源等嚴重社會問題，近年來國內陸續成立許多樂齡社會企業以因應上述現象。本研究目的主要探討我國樂齡社會企業連結在地資源之經營策略與所面臨的問題等，以國內3家不同資源型態之樂齡社會企業為研究對象，研究方法採半結構式大綱的深度訪談、內容分析及比較研究，並對樂齡社會企業與政府提出建議。「樂齡社會企業」經探究並定義：以樂齡公益為社會使命，透過運用創新的商業模式來解決高齡社會問題，創造出活躍老化社會價值之立案登記團體或組織。本文歸納出以下二點主要結論：（1）樂齡社會企業連結的在地資源包括：社區志工、公益團體、農業資源、中小企業、宗教團體等。（2）樂齡社會企業連結在地資源之六項經營策略包括，社會面：包含樂齡公益服務的社會使命、活躍老化的核心價值；經濟面：包含社會創新的商業模式、跨域合作共享資源；生態面：包含形塑農業生態特色風貌、結合農村社區產業發展。

關鍵字

經營策略 ； 在地資源 ； 樂齡社會企業

並列摘要

Taiwan became an aged society in 2018 and will become a super-aged society by the year 2025. In the face of the rapid aging of the population, serious social problems have emerged, such as health degradation and huge medical resource needs. More and more senior citizens' social enterprises (SCSE) need to be established in order to respond adequately to this phenomenon. In this study, three SCSE in Taiwan were selected to be explored and summarized, to be held up as recommendations for institutions and the public sector. The research methods used in this study include semi-structured interviews, content analysis and comparative research. We recognize SCSEs as service-oriented, registered organizations that create social value in terms of active ageing, and serve as a link to important resources in local districts, including the mobilization of community volunteers, non-profit groups, agricultural resources, small and medium-sized enterprises, and religious groups. The business strategies of linking local resources used by SCSE include: (1) Social: Social mission of senior public service, and a core value of promoting active ageing; (2) Economic: Social innovation, and resource sharing via cross-domain cooperation; (3) Ecological: Combining the development of rural community industry, and shaping the characteristics of agro-ecology.

並列關鍵字

business strategy ； local resources ； senior citizens' social enterprise