廠商自擁優勢及國際化經驗對國際化動機的影響－以台灣廠商對陸投資為例

對外直接投資對於廠商而言是重要的成長策略。大陸資源豐富、市場廣大等優勢，以及台灣與大陸貿易上的往來頻仍，往往是台灣企業海外經商的首選。根據本研究廠商的自擁優勢及國際化經驗對於所開列出的四個國際化動機分別進行探討以及加入國際化經驗之干擾變數。本研究反應變量具有多個且資料屬於橫斷面與縱斷面混合的型態，採用看似無相關迴歸模型進行資料分析。採用五個資料庫，包含經濟部投資審議委員會之「台商赴大陸對外投資名錄」、中國統計年鑑、中國電力年鑑、中國經濟特區發展報告以及台灣經濟新報財務資料庫。藉由廠商自擁優勢與大陸經驗對於國際化動機之影響之探討，其結論將有助於台商瞭解廠商因本身的自擁優勢與國際化經驗的不同，在進行投資地區的選擇上，有所參考。另一方面，國際化經驗對於國際化動機影響之干擾效果分析，其結論有助於廠商在思考對外投資地點選擇時，面對大陸陌生的投資環境，會因廠商自身國際化經驗的累積程度，才能有助於廠商在擁有不同的自擁優勢，朝向有著於提升自身競爭力的地區投資。

關鍵字

廠商自擁優勢；國際化經驗；國際化動機；看似無相關迴歸模型

並列摘要

Foreign direct investment (FDI) is the important thing to MNEs of growth. The reason is why Taiwan’s businessmen choose Mainland China to investing, because the abundant resources, large market in Mainland China and the frequent trade between Taiwan and Mainland China. This study examines the relationship among the motives for internationalization (it includes four type of the motives), MNEs ownership-specific advantages and international experience. This study has many dependent variables and the data are the mix between the time series and cross section pooling analysis. So this study uses the SUR model to analyze data. The database includes List of MNEs Investing in China, China Statistic Yearbook, China Electric Power Yearbook, Taiwan Economic Journal, etc. The results of MNEs ownership-specific advantages and international experience influence on motives for internationalization, which make them chose the right place to invest, when they have difference of MNEs ownership-specific advantages or the difference of international experience. On the other hand, the moderating variable of international experience influences on the motives for internationalization, the research will help Taiwan’s MNEs chose the right place to invest that depends on the difference of the international experience, in addition, it also can help MENs invests the place which can increase our competitiveness, when MENs has difference ownership-specific advantages.