MP3隨身聽產品造形愉悅感之使用者評估研究

An Evaluative Study of Applying User Emotion into Design Innovation of MP3 Players

林秀妙(Hsiu-Miao Lin)

指導教授 ： 陳文印

國立臺北科技大學/設計學院/創新設計研究所/碩士(2005年)

https://doi.org/10.6841/NTUT.2005.00295

摘要

本研究探討MP3隨身聽產品造形愉悅感之使用者評估差異，先釐清何謂情感，和情感對人的內心產生的作用，並比較各種以使用者情感設計為出發點之實驗工具，以視覺上的「愉悅」為出發點，進一步尋求適當的方式去做後續研究。

在研究發現視覺的愉悅會隨時間而減弱，也就是造形風格會隨著時間因素而改變的；而使用者情感如何應用於產品設計上，會跟個人的文化背景、經驗、生活型態息息相關。

在問卷分析中的購買動機要素當中，發現功能、價格、外型、品牌是消費者考慮的重要要素。其購買動機要素大多數為功能>價格>外型，其次是價格>功能>外型。

在人口統計問項與生活型態族群對十組MP3隨身聽樣本的情感，會有顯著的差異性，研究統計中，發現個人對產品外觀愉悅的七個情感，幾乎落在同一直線上，其對所觀看的樣本之七個情感（鼓舞、驚喜、讚賞、樂趣、渴望、滿意、迷戀）是偏向相同愉悅或相同不愉悅的，也就是觀看此樣本的愉悅性是一致的。

關鍵字

MP3隨身聽 ； 產品設計 ； 情感 ； 創新

並列摘要

This research investigates the shape of MP3 players with differential in users’ emotions. First, clarifies what emotion is and how emotions affect humans’ intent. Then compares with several experimental tools of user emotion in product design, which starts in visual point “pleasure”, and seeks for appropriate method into this study.

This research discovers that “visual pleasure” could be weaken by time. How “user emotion” applies into products design can be related to personal culture background, experience and life style.

In the buying motives of this questionnaire, the essential factors for consumers are function, price and brand. The first order motive is function>price>brand, then is price>function>brand.

The population statistics and life style of this questionnaire are obvious different in 10 of the MP3 players. The statistics investigates 7 of user emotions with the shape of products all fall in the same line, which are desire、pleasant surprise、inspiration、amusement、admiration、satisfaction and fascination. The phenomenon explains user’ impression with the shape of product are partial to equal pleasure or unpleasure.

並列關鍵字

MP3 Players ； Product design ； Emotion ； Innovation

參考文獻

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