地方意象、地域意義與再現體制：1990年代以降的文山地區

Place Images, Locality Meanings, and Regimes of Representation

王志弘(Chih-Hung Wang)

《台灣社會研究季刊》 58期 (2005/06) Pp. 135-188

https://doi.org/10.29816/TARQSS.200506.0004

摘要

地方意象與地域意義並非自然天成，而是鑲嵌於地域內外的複雜社會關係與過程（社會形構）之中，成為不可分割的部份；一方面構成了理解和想像地域發展的參考架構，一方面又是特定地域過程的產物。在隱含了聯盟與衝突的社會關係和地域過程中，特定的再現與傳播機制會塑造地方意象與地域意義，以介入地域發展或地方意識的形塑。本文以台北市文山區為例，選取特定再現體制及其產物－房地產廣告、教育體制的鄉土教材、區公所的網站與規劃報告，以及社區大學的文史課程與相關活動－探討這些不同體制如何相應於其置身地域內外之社會過程的位置和利益，而塑造出特定的地方意象和意義，並且根據其文本產物與活動特性，釐析彼此的關係。本文的理論性疑旨在於：地域的社會過程和發展，不能脫離地方意象與地域意義的塑造來看待，而地域意義的塑造是不同的地域計畫競逐的場域。

關鍵字

再現體制 ； 地方意象 ； 地域意義 ； 台北 ； 文山

並列摘要

Place image and locality meanings are not naturally given, but embedded in complex social relationships and processes (social formation) inside and beyond locality. These images and meanings are products of specific local process, but act as the framework for recognizing and imagining local development at the same time. More specifically, local images and meanings are produced and diffused in and through regimes of representation, and in their turn mediate the local development and the shaping of local consciousness. The author chose Wenshan District of Taipei City as an example, using materials from real-estate advertisements, elemental school local cultural curricula, government reports and pamphlets, and community college courses and publications, to illustrate how different mechanisms produce and diffuse specific local images according to their respective social positions. The main theoretical argument is that the social process of local development can not be understand without consideration of local images and local meanings shaping, and local meaning shaping is a contesting field of historical local development projects.

並列關鍵字

regime of representation ； locality meaning ； place images ； Taipei ； Wenshan

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