社會企業被視為改善社會問題,同時促進經濟發展的契機,因此近年來受到台港兩地廣泛的討論與實踐。過去的研究除了發現同理心、道德義務、自我效能、社會支持及過往經驗對社會企業創業意圖具有顯著影響,亦有學者主張創造力及社會資本對其影響。因此,本研究之目的為驗證前人的理論模型(Hockerts, 2017; Mair & Noboa, 2006)加上,分析臺港兩地學生的創造力與社會資本對創立社會企業意圖之影響為何,進而比較臺港兩地學生社會企業創業意圖及其影響因素之差異。本研究以立意抽樣法抽取臺灣及香港兩地大學生做為研究對象,最後總計有927份有效問卷。研究結果發現臺灣大學生的社會企業創業意圖高於香港大學生,並且兩地大學生之社會企業創業意圖背後受到不同影響因素所影響。此外,研究結果更發現過去研究忽略的創造力對社會企業創業意圖的正向影響,推論應被納入社會企業創業意圖之理論模型中。總結來說,本研究奠基於前人探索創業意圖及其影響因素的努力,進而針對共享文化背景的臺灣與香港,探討兩地大學生對於創立社會企業意圖的差異,以提供政府或學校在增強創業意圖之參考。
In recent years, studies about entrepreneurial intention have started to focus on social entrepreneurial intention. While previous studies found that empathy, moral obligation, self-efficacy, perceived social support, and prior experience have significant impacts on social entrepreneurial intention, other studies also found the role of creativity and social capital on social entrepreneurial intention. This present study explored (a) the model proposed by Mair and Noboa (2006) and Hockerts (2017) which identify five predictors of social entrepreneurial intention; and (b) the difference in effects between Hong Kong and Taiwan university students, by using cluster sampling to collect data from two regions' universities, with a total of 927 valid respondents. Results indicate that Taiwan's sample have higher social entrepreneurial intention than Hong Kong's sample. Also, the influential factors of social entrepreneurial intention differ among different regions. In conclusion, creativity, empathy, prior experience, self-efficacy and social support have positive effect on Taiwan university students’ social entrepreneurial intention, while social capital has a negative impact. On the other hand, creativity, empathy, prior experience and social support have positive impact on Hong Kong’s social entrepreneurial intention. This present study observed creativity could be the sixth possible antecedent of social entrepreneurial intention and how influential factors differ according to different societies.