企業社會責任對公司財務績效之影響

The Influence of Corporate Social Responsibility on Business Performance

蔡宗翰(Tzung-Han Tsai)

指導教授 ： 李瓊映

長榮大學/管理學院/經營管理研究所(博)/碩士(2010年)

https://doi.org/10.6833/CJCU.2010.00121

摘要

本研究欲探討企業進行企業社會責任(Corporate Social Responsibility，CSR)相關活動對公司財務績效之影響。以天下雜誌所頒發之「企業公民獎」2007-2009年得獎公司共計90家為研究對象，取得獎公司獲獎前一年之財務報表年資料做為企業社會責任行為與財務績效關聯性的先驗，以其每股盈餘、股東權益報酬率、資產報酬率、稅前淨利率為績效指標，另外採用負債比率做為風險管理方向上的探討。先驗結果證實，社會責任行為與財務績效確有顯著關聯性。取其後延一年的財務實證結果顯示，CSR得獎組公司財務績效均顯著優於未得獎的對照組公司。在CSR程度表現越高的公司，僅於股東權益報酬率上表現較好；負債比率受社會責任行為程度的影響並不顯著。再者，於得獎公司跨年度財務績效之比較，各項財務指標在公司的CSR程度上並未顯著受到影響。

關鍵字

企業社會責任 ； 財務績效 ； 企業公民獎

並列摘要

The purpose of the present study was to investigate the effects of awarding Excellence in Corporate Social Responsibility (CSR) by CommonWealth during 2007 to 2009 on the financial performance of ninety companies. Those rewarded companies would be asked to demonstrate the report of the fisical year, including earning per share(EPS), return on equity(ROE), return on asset(ROA), Pretax Margin (PM) before an year. In addition, debt ratio was applied to examine the risk management. The results showed that there was a significant effect on the relationship between CSR and financial performance. Moreover, the experiment group (companies which gained CSR) did better than the contrast group (companies which did not gain CSR) in financial performance. However, the CSR gainers only indicated the better performance on ROE. That is, there was not significant effect on debt ratio. Finally, due to the comparison of the fisical year that spanned two year performed by those companies which were rewared CSR, each indication of financial performance by them were not significantly affacted.

並列關鍵字

Corporate Social Responsibility ； Financial Performance ； Excellence in Corporate Social Responsibility

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