海峽兩岸印刷電路板產業經營策略比較之研究

A Study on Comparing Business Management Strategy Between Taiwan and China in Printed Circuit Board Industry

丁銘飛(Ming-Fei Ting)

指導教授 ： 邱榆淨 ； 陳瑾儀

中原大學/商學院/企業管理研究所/碩士(2014年)

https://doi.org/10.6840/cycu201400294

摘要

摘要
台灣印刷電路板產業面對韓國產業的快速成長與大陸產業的全力追趕，企業要如何掌握外部動態變化的先機，進行內部產業競爭策略的對應與企業事業經營策略的調整，以展現如同變形蟲般的應變能力，才是持續保有領先與生存實力的重要關鍵因素。
本研究彙集以「印刷電路板產業經營策略與競爭優勢」為題目，且併以司徒達賢教授的「策略矩陣分析法」應用之論文，整理後尚未發現以印刷電路板經營策略為應用對象之研究，因此確立應用「策略矩陣分析法」作為本研究主題「兩岸印刷電路板經營略比較之研究」的分析方法；並以此一項新的研究組合為基礎，進行後續研究流程與研究架構之研究發展，是本研究對兩岸企業經營策略比較的研究動機。
在個案分析上以產業環境分析、產業生命週期分析、產業五力模型分析與SWOT分析作為經營策略分析之環境前提與條件前提，再以產業(事業)策略矩陣的「策略要素」來分析與表達兩岸電路板產業的經營策略狀態作為驗證前提，期能瞭解兩岸印刷電路板產業競爭優勢的型態、描述兩岸印刷電路板產業策略要素的形成與比較兩岸印刷電路板產業經營策略之異同是本研究的研究目的。
最後，本研究研究結論歸納出印刷電路板產業大者恆大的現象更加競爭化，未來的產品輕薄短小的趨勢更加明顯，而產品型態將會往「超薄銅」與「超厚層」兩極化發展，在事業策略矩陣的策略要素分析中發現，價值鏈中的每一項價值單元，都可能成為競爭優勢的基礎，在策略決策時必須對於各項價值活動，分別將其對經營策略與競爭優勢的影響，要多所瞭解與評估。
印刷電路板產業面臨大陸官方這幾年來執行廢水總量管制與調漲工資的壓力，沿海地區更要面對員工大量流失的缺工挑戰，企業不斷訓練新員工，無形中又增加了訓練與營運的成本。因此，兩岸產業配合官方西進政策或遷往廣東沿海邊陲城市發展，並設立大型工業園區的工廠，或是另一項經營契機。

關鍵字

產業價值鏈 ； 策略要素 ； 競爭優勢 ； 印刷電路板 ； 經營策略

並列摘要

Abstract
Taiwan printed circuit board industry facing South Korean industry fast growth and Pursues with all one's strength with the Mainland China industry, the enterprises have to grasp the external dynamic change taking the initiative, and carry on the correspondence of internal industrial competition strategy and the adjustment of business strategy of enterprises, that it can keep the like proteus's strain ability, and continuing to maintain the strength of leadership and survival with the important key success factors.
The study collected many thesises as to the subject of “the printed circuit board industry business strategy and competitive advantage,” and using the “strategy matrix analysis” with together, which is invented by Professor Seeto Dah-hsian to be a tool, and till now, printed circuit board business strategy with the “strategy matrix analysis” as a subject of these thesises has not been found yet. Therefore, It apply with “strategy of matrix analysis” as the method for the study of “a study on comparing business management strategy between Taiwan and China industry”, which is a new combination as a based of the study, to establish the subsequently developments of the study processes and framework, and that is what the study motivation to comparative of the enterprise of the business strategy between Taiwan and China.
The study used analysis methods on the industry environment analysis, industry life cycle analysis, industry five forces model analysis and SWOT analysis as the environmental premise and the Prerequisite premise of business strategy analysis, then used the “essences of strategy” for “industry (business) strategy matrix” to analyze and express the posture of business strategy of printed circuit board industry between Taiwan and China as a premise for verification, under this situation, expectantly Understand the the printed circuit board industry competitive advantages pattern, Describe the conformation of essences of strategy for printed circuit board industry, and compare the similarities and differences of the the business strategy for printed circuit board industry between Taiwan and China, they are the study purposes of this thesis.
At last, the conclusions of the study, the phenomenon of bigger than bigger in the enterprises is of much more competitive in the printed circuit board industry now, compact size of the product is the more obvious trend of the future, and the product types will go "super slim" and " more thick" polarized. The study also found a conclusions in the essences of strategy of the business strategy matrix analysis, that is each one value unit in the value chain, may becomes a basis of competitive advantage, When business strategy decisions making must respect the value activities, to be more understanding and evaluation about their impacts on business strategy and competitive advantage.
Printed circuit board industry under pressures in recent years, Mainland China official control and execution of the wastewater Cap and Trade system and Annual salary adjustment policy, and the enterprises in the southeast coastal region have to face the challenges of huge loss of employees and structural vacancy of employees, so that the enterprises must continue to train new employees, it virtually has increased the cost of training and operations. Therefore, the industry between Taiwan and China coordinated with the official westward policy or relocated to the coastal region of Guangdong frontier cites Seeking another development chance, and to establish of the large industrial park area instead also take another operating opportunity.

並列關鍵字

Essences of Strategy ； Business Strategy ； Industry Value Chain ； Printed Circuit Board ； Competitive Advantage

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