情感性與工具性目的的網路社群使用者之主觀幸福感-社會支持與自我狀態分享的中介效果

本研究探討網路社群使用者的使用目的與主觀幸福感的關聯性，其次探討網路上的自我狀態分享傾向、社會支持與主觀幸福感間的相關性，最後分析社會支持與自我狀態分享對網路社群使用目的與主觀幸福感關係之中介作用。本研究以問卷調查法便利抽樣360位研究對象，總計回收306份有效樣本。研究結果發現：首先，網路社群者的使用目的和主觀幸福感具有正向關聯性，以情感性目的網路社群使用者之主觀幸福感高於工具性者，情感性目的網路社群使用者之負向自我狀態分享亦高於工具性目的者；其次，網路社群使用者的社會支持、自我狀態分享與主觀幸福感皆具有正向關聯性；最後，正向自我狀態分享對網路社群者的使用目的及主觀幸福感間關係具有中介效果。研究者也於結論與建議中針對研究問題進行檢討，並提出未來的研究方向。

關鍵字

網路社群；社會支持；自我狀態分享；主觀幸福感

並列摘要

The purpose of this study was to understand the current situations of subjective well-being of social network users on affective and instrumental purpose and relationship between self presentation, social support and subjective well-being and the mediating effect of social support and self presentation. The method adopted in this study was survey research. The study sent out 360 questionnaires and 306 of them being usable. The following 3 conclusions were drawn from this study: There are significant positive correlations among the purpose of social network users and subjective well-being. The affective purpose of social network user’s subjective well-being and negative self presentation is higher than the instrumental purpose of social network user’s. There are significant positive correlations among social support, self presentation and well-being of social network users. There are significant mediating effect of positive self presentation on the relationship between social network user’s purpose and subjective well-being. According to the findings and conclusions given above, the study proposed recommendations and future researches.