The e-reader (from the e-paper technology) becomes one of the most popular consumer products. There are many kinds of e-readers in the market that impact the publishing and printing industry. We let college students to experience the E-Readers and answer the survey questionnaire to understand their perspectives on the E-Readers. The results showed that they do have an idea about the E-readers and they got it from the Internet most. They do care the price of the E-Reader and the features as well as specifications are good as current 3C products. They will buy the E-Readers at 3C wholesale market and Internet platforms within $ 7,000NT.