Title

地方開放創新系統下的鄉村發展新活路:竹山小鎮文創公司與地方社會經濟的建構

Translated Titles

The social economy for rural development in the local-open innovation system: a case study for Townway in Ju-Shan

DOI

10.6342/NTU.2014.01949

Authors

王維綱

Key Words

鄉村發展 ; 社會經濟 ; 社會創新 ; 地方開放創新系統 ; 創造共享價值 ; rural development ; social economy ; social innovation ; local-open innovation system ; creating shared value

PublicationName

臺灣大學地理環境資源學研究所學位論文

Volume or Term/Year and Month of Publication

2014年

Academic Degree Category

碩士

Advisor

周素卿

Content Language

繁體中文

Chinese Abstract

自1980年代末期以來的社會運動,從野百合學運、無殼蝸牛運動,到90年代以來的社區總體營造,乃至2000年起全球改革之士倡議的社會創新、社會企業等概念,社會改革的訴求伴隨著台灣政治轉型的進程,鼓舞了一波波的社區運動風潮,開始重視地方環境及特定社會議題,喚起居民與土地間的關係,從日常生活的環境參與,實踐由下而上的內發性變革,甚至是進而結合商業與市場力量,以社會經濟組織的形態解決地方社會與環境議題的挑戰。 竹山小鎮文創以公司的組織形態,取代傳統中央政府由上而下的政策輔導,以及非營利組織由下而上的社區營造,透過商業力量作為工具從市場端取得資源,在推動竹山的地方營造上取得了更大的轉圜空間,免去了傳統申請補助在行政上的限制,成為臺灣鄉村在地方永續發展上的社會創新典範。小鎮文創公司從最初的民宿觀光旅遊開始,逐漸深化與竹山地方發展困境的連結,進而提出Share bank共創平臺的制度,建立旅客與地方發展的關係。從社會創新的角度來看,需求的滿足來自於社會關係的改變,特別是關係的治理。在Share bank共創平臺的機制中可以發現,社會創新的治理從結合地方的草根力量開始,藉由旅行模式的轉化,創造一種社會氛圍帶來集體的行動,連結起外部遊客的集體共感(empathy)與行動。 現代化的典範使得鄉村在社會發展、科技運用、產業化經濟下被視為落後於都市的空間;然而,強調由下而上、內生發展的新典範也逐漸崛起,主張地方居民的參與以及在地資源的活化。新的鄉村發展典範揭示了在地性的價值,鄉村發展不再是由上而下的地方建設解決方案提出,而是協助鄉村社區找到各自的認同與價值,從地方的資源與機會中推展各自發展的計畫;也就是說,在鄉村開放系統的取徑之下,新的鄉村發展典範顯示了傳統鄉村區域空間的定位轉變,從過去作為都市的「後台」、自然資源提供者與需要幫助的角色,轉化為得以藉本身資源而自我調適的主動發展角色。

English Abstract

This paper is a case study focuses on Townway, a social economic organization (SEO) which launched an open-innovation platform “Share bank” to build up the relationships of internal and external groups/individuals and improve the development in Ju-Shan. It argues that the problem of the rural recession can be better resolved in the local innovation system. Since the 1990s, the frequent global economic crises have brought about the rise of the Third Sector, which aims for addressing the social problems and bringing the social innovation to the SEOs from the bottom-up forces. In Taiwan, rural development, which seeks to empower individuals and groups of people by providing them with the skills they need and utilize local resources to improve their own communities effectively, is a common way/scale for the SEOs to promote their concepts through the traditional market mechanism. However, the local resources should be well identified, regulated, and linked with external networks to make the rural community develops in a more sustainable way. In the view of this, many SEOs have started to address the social problem through an innovative model and bring an alternative, systematic way of rural development. A preferred innovative model should identify and strengthen the resource network and rural development in the local innovation system. Following Gibson-Graham, this paper illustrate the alternative rural development with local resources identification, social innovation process, and internal/external social network linkages in the examples of a deprived community in central Taiwan.

Topic Category 人文學 > 地理及區域研究
理學院 > 地理環境資源學研究所
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