當媽媽眞好？流行婦幼雜誌的母職再現

Representations of Motherhood in a Popular Maternal Magazine

陳婷玉(Ting-Yu Chen)

《女學學誌：婦女與性別研究》 26期 (2010/06) Pp. 33-86

https://doi.org/10.6255/JWGS.2010.26.33

摘要

本研究分析以準媽媽／媽媽為目標讀者的專業婦幼雜誌的文本內容，檢視其對懷孕／生產／育兒的母職建構，以及流行媒體中所再現的母親／好母親形象。哪些主題被強調？而哪些又被排除？流行媒體中有哪些母職迷思？
研究發現雜誌呈現一種主體性受擠壓的、技術專家宰制的、美化的、中產階級的、消費的母職經驗以及勇於展演的、受到嚴密監控的母親身體。藉著母職的再現，流行雜誌協助維持並再製新自由主義的、後工業社會的、晚近資本主義的、科學論述的父權體制。本研究以批判的觀點，真實的社會建構及意義構連理論為基礎，企圖釐清母職再現背後千絲萬縷的權力運作關係。

關鍵字

母職 ； 婦幼雜誌 ； 媒體建構 ； 再現 ； 母親形象

並列摘要

The concept of motherhood was (and still is) culturally constituted, and that media including popular maternal magazines has played an important role in the process. A highly circulated magazine addressing motherhood is one of the most influential institutions for new mothers' socialization.
For centuries, women have suffered from the feeling of guilt as they struggled with the myths of motherhood versus reality discrepancy. The study explores the social construction of motherhood in a popular magazine Baby & Mother targeting current and expecting mothers in order to see some dominant ideologies around motherhood that oppress women. As part of this exploration, I will examine how Baby & Mother portrays the ”good” mother. Overall, my aim is to extract the discourses emphasized, and those marginalized, or even completely excluded to identify the myths of motherhood in popular women's magazines.
This study found a subjectivity-confined, technocratic, romanticized, middle-class ideological, professionalized, and consumerist motherhood presented in Baby & Mother magazine. The magazine reproduced an neo-liberal, post-industrial, late capitalistic, technocratic, and patriarchal ideology by representing motherhood.

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